em Nerd

The Coca-Cola Hug Machine

Normally, Coca-Cola wouldn’t be too kind to people replacing their words in the iconic Coke branding, particularly in the form of a vending machine. However, Coca-Cola rewired one of their machines to accept hugs, instead of cash, as payment for cola,

After stocking the machine, Coke captured student’s reactions.

[Do Business Insider, via]

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